New online platform Gigger to heat up Perth’s competitive live music scene

Perth bands are excited about Gigger, created by Anthony Manning-Franklin (centre). Photo: Tim Masih The minds behind Gigger: musician and studio manager Anthony Manning-Franklin, UX designer Kristy Davis and singer, promoter and band manager Laith Tierney.

A Perth start-up being promoted as “Airbnb for live music” promises to help more venues host live music and create opportunities for bands.

The new online gig-booking platform gigger is the brainchild of a web designer and two long-time industry professionals, one of them being musician and recording studio manager Anthony Manning-Franklin.

“Perth is a really great city for bands – there are a lot of great artists so it’s really competitive, but really supportive and the quality of the competition drives everyone to want to do well,” Manning-Franklin said.

“But there are only a certain number of venues and recently Deville’s and The Bakery closed down. They were great places to put on bigger launches. YaYa’s also closed down, another great venue. So those things have made it tough.

“This will increase both the number of gigs at venues already hosting, and also make it easier for venues that haven’t hosted bands before to do it easily now.

“Any process improvement improves profitability, and if you improve profitability, you make gigs more plentiful.”

Manning-Franklin said that currently, bands wanting work had to network constantly to reach out to people running shows. Self-promotion was something many overlooked and it was hard to network in an industry without a schedule of professional events.

“It’s more about turning up to gigs hoping you meet the right person,” he said.

Meanwhile, promoters spent hours searching Facebook and demo-hosting sites Soundcloud and Bandcamp, often flicking back and forth to hear bands’ sounds and dig up contact details – a “scatter-shot, hit and miss approach.”

By contrast, the developers say, bands can use Gigger by signing up and adding a link to their Soundcloud or Bandcamp. They can then receive offers for bookings through the site, or book their own. More than 200 Perth bands have already signed up.

Promoters can create an event, upload the sets available and find every band available at that time. They can then click on a ‘listen’ button and if they like what they hear can book bands with one click.

The web app also enables third parties such as Gig Guides and Events Apps to access its database.

“The response has been really positive. A lot of bands are excited, and think it’s a great idea. It’s one of those ideas once you hear about it you can’t believe it didn’t already exist,” Manning-Franklin said. Follow WAtoday on Twitter

This story Administrator ready to work first appeared on Nanjing Night Net.

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